Product analytics at your fingertips

December 11, 2018 | Gavin Cohen

According to Gartner, product analytics “help manufacturers evaluate product defects, identify opportunities for product improvements, detect patterns in usage or capacity of products, and link all these factors to customers". The benefits are clear. But there are barriers – product analytics are expensive in terms of time, people and expertise.

 

According to Gartner, product analytics, “help manufacturers evaluate product defects, identify opportunities for product improvements, detect patterns in usage or capacity of products, and link all these factors to customers". The benefits are clear. But there are barriers – product analytics are expensive in terms of time, people and expertise.

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